INSPIRED PITCH
DESIGN for FOUNDERS
& CREATIVE MINDS

 

Set The Tone is boutique pitch design studio that helps business & startup founders pitch with confidence.

We combine brand strategy and communication design expertise to create stunning pitch deck presentations for founders seeking investor funding, brand sponsorships, or business partnerships –– so they can spend less time building slides and more time building the business of their dreams.

 

PITCH DESIGN FOR STARTUPS & BUSINESSES

WHAT’S your PITCH?

  • Fundraising Pitch

    Stand apart with a pitch that presents the vision for your venture and the can’t-miss opportunity for investors. We design the customized, strategy-led pitch deck that makes fundraising easier.

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  • Brand Sponsorship Pitch

    Get brand sponsors on board with the platform you’ve created, and the audience you’ve built. We create the pitch deck that makes an undeniable case for the value you’re creating.

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  • Business Pitch

    You’ve developed a thriving business (or one that’s getting there) and now you need to bring in supporters and partners. We craft the deck that will help you close the deal.

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Not quite seeing what you need? Reach out and we’ll see how we may be able to help.

 
 

 OUR MISSION

give visionary ideas the support they deserve through pitch design.

 
 

HOW WE WORK

 

01.

LAY THE FOUNDATION

We’ll start by getting crystal clear about the foundation of your pitch: What is your business, at its core? What are you offering that no one else does? What successes have you had? (This is not the time to be modest!)

02.

BUILD THE BRAND STRATEGY STORY

This is where the magic happens. We shape (or reshape) your narrative to hit all the right notes for your audience. What problem are you solving? Who are you truly helping? Why does the world need what you have to offer right now? Why is it worth the investment, really?

03.

DESIGN FOR IMPACT

Now it’s time to make sure the design supports the strategic story, and that your pitch looks just as great as it sounds. This is where imagery, layout choices, and branding elements say loud and clear: this founder means business.

 

MEET THE FOUNDER

 

TONI DAWKINS

 
 
 

BRAND STRATEGIST OF 10 YEARS.
THE CREATIVE EDGE OF A LIFETIME.

Toni (she/her) is a Jamaican-born brand strategist, communication designer, and artist based in Atlanta, Georgia.

Toni founded Set The Tone after exiting Apple’s marketing communications group, a role that not only sharpened her strategic storytelling capabilities, but her design sensibility.

Before experiencing Silicon Valley, Toni spent years at leading advertising agencies crafting brand strategy for global clients across a range of categories including home & lifestyle, finance, health, and tech. Her work has been recognized by the Effie Awards, Adweek, and ADCOLOR.

Passionate about economic justice, Toni believes a strong pitch story has the ability to connect underrepresented founders with the investors, supporters, and partners they need to thrive in today’s market.

 

FOUNDER’S EXPERIENCE

Career Experience

Select Clients

WHAT WE’VE HEARD FROM CLIENTS

TESTIMONIALS

  • “Toni gets to the heart of any concept and translates it into simple, visually-striking, and moving narratives. Toni's work on Knomad's investor deck has helped us attract more investors for our Raise and put us on track to exceed our expectations.”

    Vince McPhillip, Founder, Knomad

  • “As an entrepreneur in the midst of transforming my business and embarking on the funding journey, Toni was able to break down my business vision into a digestible narrative-driven pitch deck that is both intellectually sound and extremely well designed. Beyond the content of the deck, Toni's skillset blessed me with the best gift of all––confidence to take action and push forward!”

    Warren Jones, Co-Founder, Toasted Life

  • “Since working with Wondaland, Toni has created several incredibly designed decks for our roster of talent including Janelle Monae and Jidenna. They have been not only inspiring to our the management and marketing teams, but to the artists themselves.”

    Gillian Williams, Wondaland

  • “Toni raises the bar every time I’ve worked with her. I knew how incredible she was, but I had the pleasure of watching my team see her in action and each person was beyond impressed. I’ve worked with her on three very different categories/businesses. Each time she demonstrated, pretty quickly I might add, a great understanding of the market, problems and a clear and unique strategic direction into it. She’s brilliant.”

    Tiffany Frye, Global Brand & Marketing Leader (formerly Apple, ShopMonkey)

 

STAY IN TOUCH WITH THE STUDIO

OUR NEWSLETTER

A non-spammy update curated just for founders with first dibs on our monthly client openings.

 
 

READY TO WORK ON
THAT PITCH?