Set The Tone is a boutique pitch design studio that supports visionary founders & creative entrepreneurs.

We combine strategic storytelling and design to craft pitches for founders seeking funding, sponsorships, or partnerships –– so they can spend less time building slides and more time building the business of their dreams.

PITCH DECK DESIGN SERVICES

WHAT’S your PITCH?

Stand apart with a pitch that presents the vision for your venture and the can’t-miss opportunity for investors. We design the customized, strategy-led pitch deck that makes fundraising easier.

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Get sponsors on board with your platform and the customers you’ve cultivated. We create the pitch that makes it clear why partnering with your brand is worth their investment and support.

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You’ve developed a compelling product, platform, or project and now you’re ready for strategic partners to expand the vision. We craft the deck that helps you secure the partners you need.

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We craft pitch decks for startup founders, conscious entrepreneurs, artists & creative visionaries — anyone with a business or idea that’s ready to be supported and invested in. Whether you’re raising capital for your seed round or finding partners for your next big launch, we help you pitch your vision confidently.

OUR MISSION

elevate visionary ideas with strategic storytelling that gets them supported.

MEET THE FOUNDER

TONI DAWKINS

A BRAND STRATEGIST FOR 10 YEARS. A
CREATIVE MIND FOR A LIFETIME.

Toni (she/her) is a Jamaican-born brand strategist, communication designer, and artist based in Atlanta, Georgia.
Toni founded Set The Tone after years in-house at Apple where she sharpened her skills as the lead Marcom strategist for Apple Watch and Apple Fitness+.
Before Silicon Valley, Toni built her foundation in advertising, crafting campaigns for global clients in the home, health, dining, and financial categories. Her work has been recognized by the Effie Awards, Adweek, and ADCOLOR.
Passionate about economic justice, Toni believes a strong pitch story has the ability to connect underrepresented founders with the investors, supporters, and partners they need to thrive in today’s market.

ABOUT THE STUDIO

FOUNDER’S EXPERIENCE

WHAT WE’VE HEARD FROM CLIENTS

TESTIMONIALS

“Toni’s work is both exceptional and magical! It’s very rare that you find an artist you can collaborate with that not only sees your vision but expands and expounds upon it. Toni was able to take everything I, and my Creative Director spent a year plus developing and distill it down into a potent vision that was the two cardinal most important things - simple and special.”
Jidenna
Artist, Wondaland Records
“As an entrepreneur in the midst of transforming my business and embarking on the funding journey, Toni was able to break down my business vision into a digestible narrative-driven pitch deck that is both intellectually sound and extremely well designed. Beyond the content of the deck, Toni's skillset blessed me with the best gift of all––confidence to take action and push forward!”
Warren Jones
Co-Founder, Toasted Life
“Toni gets to the heart of any concept and translates it into simple, visually-striking, and moving narratives. Toni's work on Knomad's investor deck has helped us attract more investors for our Raise and put us on track to exceed our expectations. I couldn't recommend her studio more highly!”
Vince McPhillip
Founder, Knomad
“Toni raises the bar every time I’ve worked with her. I knew how incredible she was, but I had the pleasure of watching my team see her in action and each person was beyond impressed. I’ve worked with her on three very different categories/businesses. Each time she demonstrated, pretty quickly I might add, a great understanding of the market, problems and a clear and unique strategic direction into it. She’s brilliant.”
Tiffany Frye,
Former Head of Marketing, ShopMonkey
Global Brand Director, Apple